Consistency

Turn brand chaos into consistency that builds trust

A strategic style guide removes guesswork, aligns your team, and ensures every touchpoint reflects your brand at its best.

For growing enterprises, consistency is more than a design detail, it’s a business advantage. Without a clear style guide, your brand’s visual and verbal identity is left to interpretation, which can mean off-brand colours, mismatched fonts, and inconsistent messaging. This confusion will dilute your reputation, cause delays, and waste valuable time as your team tries to figure it out with every new project.

A professionally developed style guide fixes this by becoming your brand’s single source of truth. It makes it easy for anyone from designers and marketers to external partners to create content that is cohesive, credible, and instantly recognisable.

The result? Faster turnarounds, reduced rework, and a brand that shows up with authority in every market.

See what's possible

Examples of style guides I’ve created to help brands bring clarity and cohesion to their visual identity.

Pick the style guide that fits your stage of growth

Packages designed to elevate your brand’s recognition and trust

Business Blueprint
Brand Field Guide
Brand Playbook
Brand Elements
Logo usage
(versions, min space & size)
Colour palette
Typography and usage
Graphic devices usage (if existing)
Icons
Usage guides for existing
Creation of 10 icons
Creation of 25 icons
Photography & imagery
Usage guides for existing
Usage guides for existing
Library curation of 13 images
Incorrect logo use examples
Logo lock-up usage (if applicable)
Colour palette usage
Pull quotes and usage (if applicable)
On-brand & off-brand examples
Separate quick reference Page
Interactive click-to-find Navigation
Brand best practices
Brand essence, foundation and best practices

Not sure which package fits? Book a discovery call instead.

The Process

Once you’ve chosen your package and signed our agreement, a 50% deposit secures your booking. You’ll receive an automated email with a link to book a 30-minute planning call where we map out your brand’s needs.

From there, you’ll send through any relevant assets and we’ll set you up in our project portal. I’ll design and populate your style guide, send you the first draft for review, and include up to two rounds of revisions within scope.

Once you’ve approved the final version, the balance payment is made and your completed files are delivered ready to use.