Suburban Roads Upgrades

Bringing strategic clarity and visual cohesion to one of Melbourne’s largest infrastructure investment programs.
Corporate Communications
Document Systems
Government Branding

The Challenge: Designing for scale and speed across multiple tenders.

The Suburban Roads Upgrade was a major infrastructure initiative with simultaneous tender submissions for both the North and South packages. Each submission required extensive documentation, clear communication, and visual consistency across a wide range of assets, from diagrams and timelines to technical annexures.

With limited time and input from multiple stakeholders, the challenge was to create a tender design system that was adaptable, efficient to produce, and elevated the professionalism of the content without creating unnecessary complexity for future updates.

The Solution: A smart, modular design system with built-in effeciency.

Working closely with Executives, Managers and communications teams, I developed a flexible visual system that could carry the overarching Suburban Roads Upgrade (SRU) brand while accommodating specific project needs.

With tight timelines and a large amount of assets to design, I developed a clean, versatile tender design system that established clear hierarchy, improved production efficiency, and strengthened stakeholder confidence. A key component was the smart use of the secondary colour palette: applied consistently to diagrams and technical drawings, it allowed visual elements to be swapped seamlessly between the North and South tender submissions. This approach significantly reduced the need for double editing and maximised production efficiency without compromising design quality.

Image showing maps from 2 of the 12 roads that the Suburban Roads Upgrade project encompasses.
Brand cheat sheet showing the foundational elements that the Suburban Roads Upgrade Tender project was build from.
Image showing the folder, dividers and written submission template for the Southern Roads of the Suburban Roads Upgrade Tender project.
Cover spread from the high-level executive booklet that accompanied the entire Southern Roads part of the Suburban Road Upgrade's tender project.
Another inside spread from the high-level executive booklet that accompanied the entire Norther Roads tender Suburban Road Upgrade's project.
Inside spread from the high-level executive booklet that accompanied the entire Southern Roads tender Suburban Road Upgrade's project.
Image showing the folder, dividers and written submission template for the Northern Roads of the Suburban Roads Upgrade Tender project.
Cover spread from the high-level executive booklet that accompanied the entire Northern Roads part of the Suburban Road Upgrade's tender project.
Inside spread from the high-level executive booklet that accompanied the entire Northern Roads tender Suburban Road Upgrade's project.
Opening slide for the executive Suburban Road Upgrade's project pitch.
A series of slides that was designed for the closing executive Suburban Road Upgrade's project pitch.

The Results

Feedback from executives confirmed it was the best-looking tender yet, proving the value of strategic government communications design.

Consistent branding across public-facing and internal communications.

Streamlined document creation through easy-to-use templates.

Improved stakeholder confidence through clearer, more unified messaging.

Praise on both the seamless design system and the elevated visual quality.

Thank you slide from Suburban Road Upgrade's project.

Need structure and clarity for your next major program?

Let's bring it all together.

Book a Discovery Call