Nutrien
The Challenge: Translating strategic pillars into a visual identity.
Bunch brought me on board to help bring Nutrien’s EVP to life with the delivery of a visual identity system that would support their rollout. The strategic groundwork was already in place; the messaging was strong, but there was no design system to match. Without a cohesive look and feel, the rollout risked feeling disjointed across hiring platforms and regions.
The Solution: Design that scales across channels.
With the EVP pillars already defined, I developed a distinctive visual identity that would carry them clearly and consistently across touchpoints. My role was to interpret the tone and direction of the messaging and build a system around it. One that felt bold, people-first, and true to Nutrien’s culture.
The new employer branding design system improved clarity and consistency in a competitive hiring market, helping Nutrien attract talent and communicate its EVP with confidence.
The Results
Cohesion, clarity and consistency.
A cohesive, on-brand recruitment suite that supports EVP rollout.
Templates designed for easy internal adaptation and scalability.
Distinct, audience-friendly visuals that stand out in a crowded hiring space.
Feedback to the team involved in this project
Glen and I walked the HR leaders through the EVP and started to embed it into Nutrien. They absolutely loved the pack, the video and the associated assets. And could see how it simply and clearly helps them and others communicate the EVP in a consistent and clear fashion and how it's been brought to life in an engaging and delightful way. ... There's a very happy CPO over there at Nutrien because of youse!
Need the visuals to match your message?
I bring clarity and cohesion.
