Gallagher Group Australia

Updating a large-scale product guide to reflect a refreshed brand and deliver clarity across a complex offering.

The Challenge: A product guide in need of alignment.

Gallagher’s Australian team needed to overhaul their 80+ page product catalogue to reflect current offerings and better align with the refreshed brand direction established by their New Zealand head office.

The catalogue had become a mix of outdated specs, discontinued products, and inconsistent formatting. Creating efficiency risks and usability issues across markets. Beyond just accuracy, the catalogue design needed to visually connect with Gallagher’s updated identity and provide clarity across a wide range of products.

The Solution: Systematic Updates & strategic refinements.

I worked through the full catalogue, streamlining its contents by removing obsolete products, inserting updated specs, and integrating new product additions. Alongside this, I applied refined visual updates to align with the updated NZ brand guidelines; adjusting layout structures, typography, and colour treatments to create a polished, brand-consistent asset. The result was a comprehensive document that not only communicated clearly but reinforced Gallagher’s reputation for reliability and innovation.

Image of person holding an iPad looking at Gallagher Group Australia's new product catalogue.
Gallagher Group Australia's printed catalogue cover and one of their hero spreads.
Showcasing the cover and hero pages of the digital version of Gallagher Group Australia's product catalogue.
Show casing the digital version of Gallagher Group Australia's product catalogue on an iPad.
Gallagher Group Australia's product catalogue showing various spreads.
Gallagher Group Australia product catalogue page spread showing various fencing monitoring devices.

The Results

A polished, on-brand technical communication asset that improved clarity for internal teams and external stakeholders alike, while reinforcing Gallagher’s reputation for reliability and innovation.

Improved product clarity and navigation.

Aligned visual identity across markets and brand teams.

Stronger usability for both internal teams and external stakeholders.

Gallagher Group Australia product catalogue inside spread. Image showing a category section page and subsequent high level detail.

Need to bring your product materials up to date?

Let’s refine, align, and deliver something you’re proud to share.