Build Together Program for Bunnings Trade
The brief behind the build
Bunnings Trade wanted to turn a transactional supplier network into a loyal community. The ask wasn’t a rebrand; it was a program identity and a set of tools that felt unmistakably Bunnings, worked across campaigns and touchpoints, and made it easy for teams to communicate the value of the program.
How I made it happen
Working as part of Bunch’s design team, I defined the Build Together visual language and roll-out system:
- A flexible program identity that sat comfortably inside the Bunnings brand.
- A presentation suite for partner and internal use—clear layouts, consistent hierarchy, and a recognisable rhythm.
- Campaign and comms assets (print and digital) designed to scale without breaking the look.
The approach leaned on strong grids, typographic clarity and a confident use of the Bunnings palette, so every execution felt aligned and ready to use.
What changed
A supplier engagement program that drove unity, strengthened trade relationships, and built long-term trust.
The visual system was extended across a variety of branded assets, demonstrating its clarity and ease of application across different formats.
Positive internal feedback pointed to the system’s clarity, accessibility, and professional finish, which aligned with the needs of trade-facing audiences.
The continued collaboration with Bunch on other high-profile projects signals the trust and satisfaction established through this work.
Thank you for always taking our is-that-even-a-brief briefs, all in your stride, bringing creativity and pragmatism to every project, picking up the unspoken guidelines at every corner, and really bringing the Bunnings BuildTogether program to life
Looking to elevate your B2B brand presence?
Let’s collaborate on a tailored solution that brings your business to life.
