Build Together Program for Bunnings Trade
The Challenge: Turning a transactional relationship into a loyal community.
Bunnings Trade had long-standing relationships with a wide network of suppliers, but those relationships were largely built around logistics and transactions. While the trust was there, the sense of unity wasn’t. The potential to foster something greater, a supplier community anchored in shared goals, support, and mutual growth was untapped.
The Build Together Supplier Support Program presented the perfect vehicle to shift this dynamic. More than just a benefits initiative, it was designed to champion partnership, recognition, and collaboration. But to land with impact, it needed a brand identity that could do more than inform; it had to inspire. The challenge was creating a B2B supplier engagement brand identity system that delivered warmth, clarity, and credibility across diverse suppliers..
The Solution: Building a brand suppliers can belong to.
Partnering with Bunch, I brought the creative direction to life across a suite of assets that helped define and amplify the Build Together Supplier Support Program. From crafting a strong visual identity to designing adaptable templates, the work ensured brand consistency while offering enough flexibility to suit various suppliers and campaign touchpoints. The creative wasn’t just polished, it was purposeful. We worked to make the program feel more like a shared banner than a top-down initiative, something suppliers could see themselves in and rally behind.
The design system was thoughtfully applied across printed collateral, presentation decks, internal communications, and digital formats, creating a unified and accessible look that spoke directly to its trade audience. Throughout the process, clarity and functionality were prioritised without sacrificing creativity, ensuring the program looked as strong as the value it delivered.
The Results
A supplier engagement program that drove unity, strengthened trade relationships, and built long-term trust.
The assets delivered a clear, scalable design language that supported consistent communication across Bunnings Trade’s key touchpoints.
The visual system was extended across a variety of branded assets, demonstrating its clarity and ease of application across different formats.
Positive internal feedback pointed to the system’s clarity, accessibility, and professional finish, which aligned with the needs of trade-facing audiences.
The continued collaboration with Bunch on other high-profile projects signals the trust and satisfaction established through this work.
Thank you for always taking our is-that-even-a-brief briefs, all in your stride, bringing creativity and pragmatism to every project, picking up the unspoken guidelines at every corner, and really bringing the Bunnings BuildTogether program to life
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