Asahi Connect Event
The Challenge: Aligning people around a bold vision, remotely.
In the wake of a major acquisition and ongoing pandemic disruptions, Asahi Beverages needed a meaningful way to unite their workforce around a new five-year strategy. The goal was to move beyond a standard business update and create an emotionally resonant, engaging experience. The format also had to accommodate remote delivery without being limited by unreliable Wi-Fi or technical hiccups.
The Solution: Creating an immersive broadcast experience that felt personal.
Working as part of Bunch’s broader team, I helped shape and implement the visual direction for Asahi Connect LIVE. This was a quarterly, TV-style broadcast designed to bring warmth, clarity, and high production value to internal communications. We developed a bold, energetic event branding system that carried across LED screens, registration pages, and email marketing. The format focused on storytelling and interaction, turning a typical internal update into an enterprise-level internal communications design system that was both memorable and human..
The Results
An enterprise-level communications platform that set a new benchmark for internal engagement.
Over 75% audience interaction rate.
More than 1,000 views per episode.
Team feedback described the show as “superlative-laden” and “next-level”.
The event’s success helped solidify an ongoing partnership between Asahi and Bunch, with future projects commissioned on the strength of the work delivered.
I thought the MTP session was outstanding. A number of my CUB colleagues have expressed how fantastic the visuals, the presentations and the technology was. I am sure a mountain of work went into pulling this together and I hope you are pleased with how it went. Great job and congratulations.
The visuals looked stunning on the LED screens. The clients were delighted J It was mentioned that, after seeing how good yesterday was, they’ll be coming back to us to do their 3-4 big town hall virtual events later this year so that’s great to hear!
Inspired by Asahi’s approach to internal engagement?
Let’s explore how strong design and storytelling can bring clarity, warmth, and connection to your next internal comms initiative.
