Asahi Connect Event
The Context
Turning an internal broadcast into a unifying brand experience.
In the wake of a major acquisition and ongoing pandemic disruptions, Asahi Beverages needed a way to bring their people together, not for another “update meeting,” but for a moment that meant something.
The goal: align teams around a bold five-year vision, spark pride, and make everyone feel part of the story.
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The Approach
Blending storytelling, design, and production for human connection.
Working as part of Bunch’s creative team, I helped shape the look, feel, and rhythm of Asahi Connect Live. A fully branded, broadcast-style event built for clarity, warmth, and connection.
The creative direction blended storytelling with design and production so it felt human, not corporate.
Large-format LED screens, layered graphics, and subtle motion design anchored the experience. Branded presentation tools and internal templates ensured consistency across every touchpoint, from slides to stage.
The Impact
The result was a cohesive visual system that elevated Asahi’s internal storytelling and set a new benchmark for how strategy could look and feel at scale.
Over 75% audience interaction rate.
More than 1,000 views per episode.
Team feedback described the show as “superlative-laden” and “next-level”.
The event’s success helped solidify an ongoing partnership between Asahi and Bunch, leading to future collaborations built on the strength of this project.
I thought the MTP session was outstanding. A number of my CUB colleagues have expressed how fantastic the visuals, the presentations and the technology was. I am sure a mountain of work went into pulling this together and I hope you are pleased with how it went. Great job and congratulations.
The visuals looked stunning on the LED screens. The clients were delighted J It was mentioned that, after seeing how good yesterday was, they’ll be coming back to us to do their 3-4 big town hall virtual events later this year so that’s great to hear!
Ready to bring purpose to your next launch?
Let’s design a story that connects with calm, craft, and purpose.
